South Africa’s Vape Industry Comes Together in Sandton Next Week for The Vape Expo 2026

18 May 2026

Johannesburg, South Africa – The Vape Expo presented by IGNITE takes place at the Sandton Convention Centre from 29 to 31 May, bringing together brands, retailers, distributors and consumers for three days focused on one of South Africa’s fastest growing industries.

Launching alongside The Cannabis Expo and Mixology Fest, the event arrives at a time when vaping has moved firmly into the mainstream, with products now found not only in specialist vape stores, but increasingly in convenience stores, petrol stations and retail outlets across the country.

But beyond the market growth and industry numbers, The Vape Expo is designed as a place where people can better understand the space, discover products, connect with brands and explore the commercial opportunities developing around the industry.

More Than Just Products

Across three days, visitors will have access to a focused exhibition featuring vape brands, devices, accessories and retail solutions, while also gaining insight into how the market is evolving locally and internationally. For entrepreneurs and retailers, the event provides an opportunity to explore:

• Opening and operating vape stores

• Retail and distribution opportunities

• Product sourcing and supplier relationships

• Consumer trends and purchasing behaviour

• Branding, positioning and market growth

• Compliance and changing regulationSee schedule here

For consumers, it offers a chance to discover new products, engage directly with brands and better understand the rapidly evolving vape landscape.

A Market Continuing to Grow

South Africa’s vape market has experienced significant growth in recent years, driven by expanding product availability, wider consumer adoption and increasing retail presence.

As the industry matures, conversations around compliance, product quality, distribution and customer trust are becoming increasingly important, creating demand for platforms that bring the industry together in a focused and accessible way. The Vape Expo aims to provide exactly that.

Presented by IGNITE

The 2026 edition is presented by IGNITE, one of the world’s most recognisable vape and lifestyle brands, bringing global visibility and momentum to the launch of the event.

Their involvement reflects the increasing commercial interest in the South African market and signals growing confidence in the future of the sector locally.

Part of a Larger Event Weekend

The Vape Expo forms part of a broader event experience taking place across the Sandton Convention Centre. Visitors will also have access to The Cannabis Expo presented by BudBox, Africa’s leading cannabis event, along with Mixology Fest presented by IGNITE Spirits, a social festival environment featuring music, drinks and food throughout the weekend.

Together, the events create a unique space where industry, culture and lifestyle intersect under one roof.

Event Details

Dates: 29 to 31 May 2026

Venue: Sandton Convention Centre, Johannesburg

Tickets are available at www.thevapeexpo.co.za